ChatGPT is moving from answering product questions to actively doing the comparison work that usually eats up a weekend of tab juggling. The new Shopping Research experience turns a single prompt into a structured shortlist of options,

The new feature, available to logged-in users, is not yet integrated with ChatGPT's Instant Checkout function.

OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer's guides. Available to all logged-in users.