OpenAI Debuts ChatGPT Shopping Research Tool
Digest more
OpenAI today added a new shopping research feature to ChatGPT, which is meant to help you find the right products for everything from simple household products to gifts. You can tell ChatGPT what you're looking for,
With Black Friday around the corner, OpenAI is upgrading ChatGPT's shopping capabilities just in time to make spending your money even easier.
Shopping Research will be rolling out to users starting Monday. It'll be available to ChatGPT Free, Go, Plus, and Pro plans, with OpenAI saying it'll offer users "nearly unlimited usage" through the holidays on all plans.
OpenAI announced shopping research within ChatGPT, "a new experience in ChatGPT that does the research for you to help you find the right products," as OpenAI put it. This is clearly OpenAI's response to Google's AI Mode and Gemini 3 shopping experiences.
ChatGPT’s new Shopping Research feature offers product comparisons, tailored buyer advice, and deep research across the web—all personalized to your preferences and past conversations.