Recorded live at SocialWest 2025, this conversation with Paul Tedesco , Head of Effectiveness at the Institute of Canadian Agencies , goes beneath the surface of campaign metrics to explore what real ...

Discover how Gillian Lemishka blends empathy, creativity, and data as a Mediologist. Learn about her journey from theatre to ...

Amazon Ads is introducing new AI tools designed to make creative production and campaign management easier for marketers of all sizes. The company announced the Canadian launch of its AI-powered Video ...

Marketing News Canada delivers the latest news, insights, and expert perspectives from top marketers across Canada and beyond. As part of the SocialNext network, we connect marketing professionals ...

National Bank of Canada wins the 2025 Grand Effie for The Investment Issue, a first-of-its-kind editorial takeover reaching 80% of Canadian women and driving a 31% lift in investment accounts.

Richmond, BC (June 11, 2024): WILL Creative Inc. has been named Creative Agency for London Drugs, responsible for visual identity, integrated campaigns and creative development. “We are excited about ...

Canada’s warmth is going viral. A heartfelt tourism ad from Quebec’s Eastern Townships recently captured hearts across North America with one simple message: hugs>tariffs. CNN Travel reported on the ...

In a marketing landscape where sustainability is often more slogan than strategy, one Canadian retailer is proving that purpose-led initiatives can drive both impact and profit. Silk & Snow, a Toronto ...

From agency innovation and leadership hires to global expansion and clever brand engagement, here’s what made headlines in Canadian marketing this week. Why it matters: It’s a strong example of how ...

As British Columbia’s fastest growing city, and one of the fastest-growing cities in Canada, Surrey, BC is no longer simply a suburb of Vancouver. It continues to evolve as a vibrant, diverse, and ...

The truth is, all marketing communication professionals will define these functions differently depending on their own experience. I’ve been in the fortunate position where I’ve been able to work in ...