You can’t buy your way to the top of a large-language model. At least not yet. But there are things that brands can do to ...

You can’t buy your way to the top of a large-language model. But brands can still make an impact, says Innocean's Tracy ...

The Daily News Roundup will return on Monday 12/1, as the AdExchanger team will be too stuffed with Thanksgiving turkey to ...

AudienceMix, a new curation startup, makes it more cost effective to mix different audience segments using only the data ...

There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home ...

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

DMG Media has a new social-focused agency services biz; AI search and AI slop sites are cannibalizing recipe sites; and a new TikTok trend blasts brands for not delivering free stuff they didn’t ...

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, ...

For one, TJX has a few fortuitous tailwinds. Manufacturers over-acquired raw goods earlier this year to stock up for ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But ...