Television viewership continued its seasonal momentum into October, with shifts largely attributable to the NFL, according to ...

Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and audience ...

“Advertisers are spending millions of dollars, and they need that kind of transparent, third-party, validated data. The ...

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television ...

Consider Singles’ Day. Born in the 1990s as a playful anti-Valentine’s Day among Chinese college students, it’s now a $150 ...

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With 16 million veterans in the U.S., advertisers should consider the unique buying habits of this audience in veteran ...

To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how… ...