Subscription TV company Sky Sports has scrapped its new TikTok account targeting female sports fans after just three days, ...

Sky Sports has scrapped its new female-focused TikTok channel, Halo, after it faced a backlash online with its posts ...

Sky Sports has taken down its Halo TikTok channel for female fans after it was called sexist and posted a video of Erling ...

SKY SPORTS have axed a new controversial channel after just two days after “sexism” backlash. The broadcaster launched Halo ...

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was ...

Amid the growing visibility of women’s sports, Sky Sports created Halo, a female-focused TikTok channel. The channel was ...

WELL that was embarrassing. Amid much pastel-coloured, heart emoji’d fanfare, Sky Sports last week launched its brand new ...

Sky announced on Saturday that it would cease activity on the social page which the broadcaster had dubbed its 'lil sis'.

Originally, Andy Gill – who is head of social and audience development at Sky Sports insisted that in his view the downfall ...

Halo’s content treated its intended young, female audience as if they were too stupid to understand the nuances of men’s sport, and framed the coverage of women’s sport around aesthetic beauty, not ...

Sky Sports killed off its female-focused Halo TikTok channel after just three days following backlash for its patronizing ...

Sky Sports faces backlash after debuting Halo, a female-targeted TikTok channel criticized for stereotypical branding ...