To MAGA, the allure of Cracker Barrel was not its boomer nostalgia, but the enticing gaze of “Uncle Herschel” over the freeway

The slide in Cracker Barrel Old Country Store Inc.’s shares deepened on Thursday as a conservative backlash to the restaurant chain’s logo change intensified across social media.

According to Cracker Barrel, the new identity is “now rooted even more closely to the iconic barrel shape and word mark that started it all." According to MAGA, it's anti-American. Because there's no longer an old man sitting on a chair.