Under Armour, Stephen Curry and Caitlin Clark
Digest more
Golden State Warriors superstar Stephen Curry and Under Armour are ending their 13-year partnership, the sides announced Thursday, officially separating Curry Brand from the apparel company and sending one of the most influential players in modern basketball into sneaker free agency.
After his 12-year partnership with Under Armour ended Curry's shoe choices have paid tribute to the likes of Michael Jordan and Sabrina Ionescu.
Dwyane Wade says Steph Curry’s split with Under Armour reflects the sneaker industry’s struggles, noting even his own sales have taken a hit.
Golden State Warriors G Steph Curry and his advisers became frustrated by what they viewed as underinvestment in Under Armour, leading to their mutual decision to end the partnership, as the division’s sales were not meeting the company’s or Curry’s expectations.
BasketballNetwork.net on MSN
"No one in the league is like, 'Hey yo, them Steph Currys was hitting'" - Channing Frye feels Under Armour failed Steph Curry
Channing Frye explains why Under Armour never broke through in the basketball sneaker game despite having Steph Curry.
Houston Rockets forward Kevin Durant would like to see his former Golden State Warriors teammate Steph Curry land with Nike in sneaker free agency.