The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in ...

An announced 10-year extension makes Under Armour one of the longest-standing partners in Wisconsin Badger history ...

The University of Wisconsin-Madison and Under Armour have announced a landmark 10-year extension of their partnership. This ...

The University of Wisconsin-Madison and Under Armour announced a 10-year extension of its current partnership, which started ...

The Under Armour logo has found a happy home on Badger jerseys in the last 10 years, and now it will stay there for another ...

The Univ. of Wisconsin has reached a seven-year extension of its apparel deal with Under Armour that includes funding for NIL contracts with Badgers athletes.

An exact day, week or month didn't come to mind when the University of Wisconsin athletic department's chief revenue officer ...

The University of Wisconsin's 10-year contract with Under Armour is set to expire in 2026. Wisconsin has expressed satisfaction with the Under Armour partnership so far. Other schools' new apparel ...

Wisconsin outside hitter Mimi Colyer reflects on being the No. 1 draft pick in the MLV draft on Monday, Nov. 23, 2025. Adam ...

MADISON — Next year will bring some changes when it comes to which college teams work with which athletic apparel brands. South Carolina will switch from Under Armour to Nike in July 2026. Penn State ...