In 2025, the term is more relevant than ever with the rise of content creators and streamers who give fans access to their daily lives. In television, people have shown deep investment in storylines in popular shows like "The Summer I Turned Pretty," according to the news release.

The word is defined by the Cambridge Dictionary as ‘involving or relating to a connection that someone feels between themselves and a famous person they do not know, a character in a book, film, TV series,

Cambridge Dictionary has chosen its word of the year, and it surprisingly calls out every person who lives and worships celebrity culture.

“Slop” means poorly crafted AI content, “memeify”, means to turn an event into a meme, and “pseudonymization” is a form of encryption that turns individual information like names and addresses into a number or name that has no meaning.

Many fans of Taylor Swift showed parasocial relationships with the pop star after her engagement to Travis Kelce.