If you - like just about everyone else over the age seven - are still trying to figure out what Roblox is, the short version is that it's basically a game development platform.

The team behind record-breaking Roblox game Adopt Me has branched out to create its own development studio, Uplift Games.

Roblox 101: Adopt Me developer's tips on finding success The GamesIndustry.biz Academy talks to Uplift Games' head of marketing David Statter about Roblox's best practices and how to make it on ...

Adopt Me! is by leaps and bounds the most popular Roblox game, with the kind of player engagement that would put a lot of big standalone games to shame.