Could you defend your customer feedback metrics on an earnings call with the same confidence you defend your revenue ...
Whether you’re an established company or a startup building from scratch, I believe knowing customers and understanding your business from their point of view is critical. In my experience, the way to ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Cody Barbo It’s common ...
Why Customer Convenience Matters One of the biggest mistakes that executives and business owners make is to forget that they’re human as well. Software and AI are amazing, but they can’t understand ...
Here are the three most important categories of modern shoppers—crucial to understanding consumer needs and successfully ...
This past week I had the opportunity to talk to Don Taylor with HSPO and our sales team about how one can improve the sales process and to figure out why clients went with your company and why they ...
Doing a deep dive into what makes companies tick – and grow and thrive – is an interesting exercise in human nature. One of the things we are most likely to encounter when we begin working with a ...
How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. In a customer-centric world, understanding ...
PETER BELL, CEO of StorageNetworks, knows his company is in the right market at the right time. While a recent wave of storage hardware vendors such as Hitachi and Fujitsu have urgently tried to ...
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