The NHL's advertising is at its best when it captures the humanity of the players, like when they experienced the unparalleled emotional high of capturing the Stanley Cup with their band of brothers.

DAVISON, Michigan -- Davison High School graduate and Boston Bruins goalie Tim Thomas is the focus of a new National Hockey League commercial promoting next month's Stanley Cup. The commercial talks ...

NEW YORK - The National Hockey League (NHL) today unveiled "Tricky," the latest installment of this season's "The Next Golden Era is Now" brand campaign, following previously released spots “Gen Z” ...

PITTSBURGH — The NHL regular season opened Tuesday, and with it came a new advertisement highlighting the league’s biggest young stars. The ad opens with a news clip that asks, “What is going on with ...