Universal, Sawhorse and Roblox execs discuss a promotional ‘Kung Fu Panda 4’ experience that helped rejuvenate animated film before ‘Inside Out 2.’ ...

The Roblox game based off of 2024's "Beetlejuice Beetlejuice," which included a virtual Fandango box office where players could purchase movie tickets, lifted theater release awareness and intent ...

Roblox Studio is a free program players can download, install, and use to create their very own Roblox games.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Production companies, distributors, game developers, and indie creators are using Roblox to find and promote their work.

Roblox Studio head Stefano Corazza says that the game doesn't exploit children, and is instead "a gift".