Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to ...
College football fans know the commercials: sweeping aerial shots of bustling campuses, face-painted undergrads roaring in the bleachers and researchers peering into microscopes, all under soaring ...
From tattoos to iPhone commercials, AT&T's campaign and rising NIL valuations underscore how college football, Florida fans and brand marketing now collide.
New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...
Marketing is combative. Competition is the reason we’re all here. To snatch market share, trample the competition and claim the W for our brands. Brands cannot win by being passive or polite. And so ...
Ole Miss athletic director Keith Carter wants an answer about Lane Kiffin's future, and fast. Carter is apparently looking ...
The Canadian Senate has passed Bill S-211, which seeks to regulate sports betting advertising, sending the legislation to the House of Commons for further debate. The bill aims to create a national ...
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