Apple Inc. unveiled three new iPhones on Tuesday at its headquarters in Cupertino, Calif. The iPhone 8, iPhone 8s and iPhone X all feature Apple’s first proprietary graphics processor, which provides ...

Six years ago, the Defense Advanced Research Projects Agency (DARPA) decided that they had a new dream. The agency wanted a system that would overlay digital tactical information right over the top of ...

Today you can use a smartphone to make objects appear out of thin air. Sure, the objects are virtual. And you can only see them by looking at the world around you through your smartphone, wielding it ...

The key is a digital twin. by Michael E. Porter and James E. Heppelmann Augmented reality starts with a camera-equipped device—such as a smartphone, a tablet, or smart glasses—loaded with AR software.

A mining company uses 3D models of mineshafts to decide where to drill; a surgical team employs ultrasound holograms to guide them as they operate; an architect goes on a walk-through of a building ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...

With the recent release of Google’s ‘Project Glass‘, the eyes of many consumers and marketers have drifted over to the idea of Augmented Reality. Augmented reality (AR) is a live, direct or indirect, ...

Six years ago, the Defense Advanced Research Projects Agency (DARPA) decided that they had a new dream. The agency wanted a system that would overlay digital tactical information right over the top of ...