The chain debuted a new logo for the first time in 48 years earlier this week, sparking outrage amongst customers and wiping millions off the company stock after its price tanked,.

Cracker Barrel's push to modernize has sparked fierce criticism, as the restaurant chain is the latest brand to be labeled "woke" by conservativesThe Tennessee-based company, known for its rustic country stores and Southern meals,

Cracker Barrel's rebranding and restaurant makeover spark social media criticism as loyal customers reject the chain's move away from its traditional identity

Americans are comparing Cracker Barrel's controversial revamp to Dylan Mulvaney's disastrous Bud Light campaign.

“Cracker Barrel is nostalgia for many, especially customers in the South and Midwest who feel ownership and pride over the brand,” Williams told Fortune. “For a brand that hasn’t changed its logo since 1977, even small changes to a symbol so tied to Americana can feel magnified.”

Starbuck argues that Cracker Barrel's logo change is emblematic of the company's years-long shift to the left. (Credit: @RobbyStarbuck/X)

Diners are slamming Cracker Barrel for removing the 'cracker and the barrel' from its logo. The chain has debuted a new logo for the first time in 48 years, which removes the image of an old man leaning against a barrel, and leaves just the name in a new font.

Cracker Barrel is known for its country breakfast, but is everything here worth ordering? Cracker Barrel has been serving U.S. road trippers and Southern food aficionados since 1969 when former oilman Danny Evins founded the brand in Lebanon,