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Cracker Barrel CEO says new logo and rebrand are 'for today and for tomorrow,' but backlash suggests otherwise

The rebranding includes menu changes, restaurant renovations and an "enhanced brand look and feel," according to a news release.

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· 18h · on MSN

Cracker Barrel loses almost $100 million in value after new logo release

· 20h · on MSN

MAGA Has Created Cracker Barrel Logo Starring Guess Who?

Cracker Barrel CEO serves up leftover corporate branding to unhappy customers

Cracker Barrel Old Country Store, the chain of southern-style restaurants with a gift shop that lines highways across America, has gotten a makeover.

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Cracker Barrel crackup: How the culture wars are upending corporate branding

Cracker Barrel Just Dropped Its New Fall Menu—and We're Going for Breakfast, Lunch, and Dinner

Cracker Barrel Stock Tanks After Unveiling Controversial New Logo

Fans of the restaurant were sure to sound-off and voice their displeasure in the comments on the company's Instagram page.

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MAGA Rep Drags Jesus Christ Into ‘Woke’ Cracker Barrel Meltdown

Cracker Barrel presents its new logo, but not all customers are happy. Here's the reveal

NewsNation on MSN2h

Cracker Barrel loses almost $100M after logo ‘refresh’

Cracker Barrel’s stock plummeted $94 million on Thursday after the country staple restaurant pushed out an unexpected rebrand of its logo.

13h

Cracker Barrel in freefall as brand's woke makeover likened to Dylan Mulvaney Bud Light fiasco

Americans are comparing Cracker Barrel's controversial revamp to Dylan Mulvaney's disastrous Bud Light campaign.

22hon MSN

Cracker Barrel’s New Logo Has Right-Wingers Posting About Sydney Sweeney, Finding Jesus

To MAGA, the allure of Cracker Barrel was not its boomer nostalgia, but the enticing gaze of “Uncle Herschel” over the freeway

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Cracker Barrel responds to brand refresh critics: 'We're headed in the right direction'

FOX Business' Jeff Flock reports on Cracker Barrel unveiling a new logo as part of a broader brand update.