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Cracker Barrel unveils a new logo

The Cracker Barrel Logo Controversy, Explained

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand controversy, explained.

USA TODAY · 9h

Cracker Barrel changed its logo and some customers are very unhappy. Here's why

The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the menu

The Cracker Barrel logo controversy shows the US culture war is getting weird

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8h

American Hero who inspired Cracker Barrel's cherished logo... as fury mounts over move to axe him from emblem

The rebrand across the chain, which has around 660 branches, removed the likeness of Uncle Herschel, the uncle of brand ...

17hon MSN

Conservative activist slams Cracker Barrel; company left reeling after logo redesign

Conservative activist Robby Starbuck released a scathing critique of Cracker Barrel as the company faces backlash after ...

6hon MSN

Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain ...

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