This is an important part of our mission to make sustainable fashion and design available for everyone today, tomorrow and for generations to come. When it comes to cotton, 95% of the cotton H&M group ...

H&M Move is on a mission to democratise movewear and get the whole world and everybody moving. While inspiring people to move and breaking down barriers to sport is one part of the brand formula, ...

Looop opens to the public in one of our Drottninggatan stores in Stockholm on October 12. This is the first time this garment-to-garment recycling system is shown in store by a fashion retailer and ...

Our Sergels Torg store in Stockholm will offer fashion fans who are members of (or join!) our customer loyalty program the possibility to rent selected party dresses and skirts from our 2012-2019 ...

H &M and Charli xcx have always embraced a vision that welcomes all – and, in that spirit, everyone was invited to watch. An alert for the gig was shared on social media and in select H&M stores. The ...

“The increasingly virtual dimension of fashion creates exciting future opportunities for H&M, allowing us to create vibrant, bold and daring virtual counterparts to our physical collections. In ...

Soft, stylish and comforting — H&M HOME welcomes fall with its newest collection and the luxury of simplicity. This season’s key objects emphasize elegant ease with muted, calm hues, a variety in ...

H&M HOME is delighted to present a colour focused collection featuring the iconic PANTONE expertise and their universal language of colour. The H&M HOME 🖤 PANTONE collection presents two colour ...

This year marks the 20th anniversary of H&M’s famous guest designer collaborations, an initiative that profoundly changed the landscape of modern fashion. To celebrate this special anniversary, H&M is ...

H&M is proud to launch ‘Co-Exist Story’, an animal-friendly fashion collection which is entirely approved by the animal rights organisation People for the Ethical Treatment of Animals (PETA). Spanning ...

The refined space, featuring elevated aesthetics and materials, includes immersive experiences showcasing the very best of the brand’s fashion identity. At the time of opening, the store showcases a ...

H&M is proud to announce that Pete Davidson is the face of its new menswear campaign that emphasizes the powerful connection between clothes and the confidence it gives men when taking on everyday ...