Recorded live at SocialWest 2025, this conversation with Paul Tedesco , Head of Effectiveness at the Institute of Canadian Agencies , goes beneath the surface of campaign metrics to explore what real ...
National Bank of Canada wins the 2025 Grand Effie for The Investment Issue, a first-of-its-kind editorial takeover reaching 80% of Canadian women and driving a 31% lift in investment accounts.
Discover how Gillian Lemishka blends empathy, creativity, and data as a Mediologist. Learn about her journey from theatre to ...
Amazon Ads launches its AI-powered Video Generator in Canada and unveils new AI-driven campaign tools at unBoxed 2025, simplifying creative production.
Discover how today’s marketers build brands people actually believe in. Ten real lessons in trust, loyalty, and community ...
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