Recorded live at SocialWest 2025, this conversation with Paul Tedesco , Head of Effectiveness at the Institute of Canadian Agencies , goes beneath the surface of campaign metrics to explore what real ...

National Bank of Canada wins the 2025 Grand Effie for The Investment Issue, a first-of-its-kind editorial takeover reaching 80% of Canadian women and driving a 31% lift in investment accounts.

Discover how Gillian Lemishka blends empathy, creativity, and data as a Mediologist. Learn about her journey from theatre to ...

Nielsen has launched the results of a global study into trust in advertising, designed to uncover consumer opinions on advertising globally. The study found that trust differs by age, who is in the ...

Marketing News Canada delivers the latest news, insights, and expert perspectives from top marketers across Canada and beyond. As part of the SocialNext network, we connect marketing professionals ...

Amazon Ads launches its AI-powered Video Generator in Canada and unveils new AI-driven campaign tools at unBoxed 2025, simplifying creative production.

The marketing industry is characterized by its fast-paced and ever-evolving nature, with trends and technologies constantly shifting. A telling sign of this growth in Canada is the rise of marketing, ...

We recently ran a 3-month test to prove the effectiveness of local news placements. We partnered with The Trade Desk to A/B test local news vs. non-news inventory, building a robust testing and ...

Every story has two sides, and often, the truth lies somewhere in between. For any business, profitability is crucial for sustainability. To achieve lasting success, adaptation to evolving market ...

A crisis can be a terrifying time for a business. Navigating the many unknowns that arise in a crisis is enough to cause panic, but the speed at which negative sentiment spreads online can heavily ...

As the holiday season approaches, Canadian marketers face a high-stakes challenge. Holiday timelines are shorter, budgets are tighter, and audiences are harder to impress. Expectations continue to ...

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new ...