Recorded live at SocialWest 2025, this conversation with Paul Tedesco , Head of Effectiveness at the Institute of Canadian Agencies , goes beneath the surface of campaign metrics to explore what real ...

National Bank of Canada wins the 2025 Grand Effie for The Investment Issue, a first-of-its-kind editorial takeover reaching 80% of Canadian women and driving a 31% lift in investment accounts.

Discover how Gillian Lemishka blends empathy, creativity, and data as a Mediologist. Learn about her journey from theatre to ...

Amazon Ads launches its AI-powered Video Generator in Canada and unveils new AI-driven campaign tools at unBoxed 2025, simplifying creative production.

What was once written off as a silly lip-syncing app just did over $1 Billion of in-app purchases in a single quarter, which puts it at the top of the app store worldwide, and they haven’t even ...

Richmond, BC (June 11, 2024): WILL Creative Inc. has been named Creative Agency for London Drugs, responsible for visual identity, integrated campaigns and creative development. “We are excited about ...

In a marketing landscape where sustainability is often more slogan than strategy, one Canadian retailer is proving that purpose-led initiatives can drive both impact and profit. Silk & Snow, a Toronto ...

Canada’s warmth is going viral. A heartfelt tourism ad from Quebec’s Eastern Townships recently captured hearts across North America with one simple message: hugs>tariffs. CNN Travel reported on the ...

Google officially rolled out AI Mode in Search this week, marking its debut in Canada. Using Gemini 2.5, AI Mode brings advanced reasoning, multimodal capabilities, and deeper web exploration to help ...

MONTREAL QC — SocialNext, Canada’s leading marketing conference series and professional community, has acquired Marketing News Canada (MNC), a national platform for industry news, podcasts, and ...

A survey conducted in collaboration with Marketing News Canada and NP Digital Canada polled over 250 Canadian marketing professionals and found that 84% of companies have already adapted their ...

Legacy brands don’t always get credit for being bold, but Maple Leaf Foods is proving that even a household name can shake things up. In a competitive food landscape where gimmicks, greenwashing, and ...