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The brand is moving away from its original target audience to break out of what it calls the industry's boring mould.

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The latest report from consumer research firm Vividata finds that 12% of the adult population participates in back-to-school ...

The brand's most recent campaign, 'Mom & Popular,' enlists local foodie content creators in Toronto, Montreal and Calgary.

Pacific Wild turned a typical tourism campaign on its head with a grim 'souvenir shop' activation and international OOH.

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McDonald's came in 1st in the ranking for the week of August 11 to 17, followed by Tim Hortons and Amazon Canada.

For the annual children's hospital fundraiser, Dentsu Canada implemented mass-reach channels with targeted digital engagement.

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