Cryptocurrency knows how to do marketing. The funny thing is—it doesn’t really have to. Crypto attracts its own investors without trying—if the Bitcoin price USD prediction and price is right, as can ...

Adidas has launched an augmented reality (AR) footwear try-on feature in its iOS app that enables customers to virtually try on its most iconic models, including the recently-launched Alphaedge 4D ...

More than two-thirds of people (70 per cent) find digital advertising annoying and unpleasant, while 72 per cent say that bad advertising experiences have negatively affected their perception of a ...

Priyank Parikh, Global VP of Solutions Engineering & PMO at mGage, considers the difference between the two, and explains why SMS is a more effective markerting channel. Over-the-top messaging apps, ...

Coca-Cola Zero Sugar has launched ‘#TakeATaste Now’. It’s an augmented reality (AR) giveaway and national DOOH (digital out-of-home) campaign, running in partnership with Tesco Group, which invites ...

Embracer has entered into a $1.2 billion agreement to sell mobile developer Easybrain to digital entertainment company Miniclip. Under the terms of the deal, Miniclip will acquire 100% of Easybrain ...

Lacoste has launched ‘Lacoste Superheroes’ a two-day experiential pop-up and sampling activity in Westfield London on 19 th and 20 th November. The experiential pop-up will feature an AR element and a ...

Pizza Hut UK, Ireland and France has appointed Jana Ulaite as its new Chief Marketing Officer. Ulaite has over 15 years of experience in the marketing industry, holding senior positions at TikTok, ...

Millennials have surpassed Gen Z in social shopping across TikTok, Instagram and Facebook, according to new research. Findings from the Retail Technology Show (RTS) reveal that Millennials made an ...

A new research report by Snap and Havas Media Network reveals the huge impact of social media on the buying habits of next gen consumers. The Next Gen Social Commerce Playbook explores how brands can ...

Beyond Meat has unveiled a new campaign spanning Europe, with a focus on taste and animal welfare. Developed by the independent creative agency isobel, the ‘All taste. No worries’ campaign revolves ...

Snapchat has published its monthly active user (MAU) numbers for the first time, revealing that it has over 21m MAUs in the UK. Snapchat currently reaches 90 per cent of 13-24 year olds and 75 per ...