Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for ...

ChatGPT’s visual upgrade pushes AI deeper into multimodal search, making brand and product images newly essential for ...

Google’s new direct video uploads for PMax simplify campaign setup but strip away key controls like analytics and long-term ...

SEO is not dead. Gary Illyes also said, “SEO is not dead.” Yes, these same best SEOs and SEMs have heard that SEO has died ...

Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but ...

During Black Friday, retailers waste millions on Google Shopping ads for sold out products, highlighting the need for ...

A new protocol could give you power over how AI models collect and use your content. See what rules are being drafted and why ...

Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.

Learn how LLMs pick sources and how small content changes can influence ChatGPT and Google AI answers. See real tests, RAG ...

Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO, and commerce.

Paid amplification makes creator content work harder by boosting trust, cutting media costs, and drawing in new partners.

Google Ads now lets advertisers set a default, account-level political content declaration, simplifying compliance as new ...