Last year, our intrepid editor Christopher Ratcliff wrote a ten-part series examining a number of important Google ranking factors in detail. This guide will summarize the key insights from that ...

Search engines like Google, Bing and others are making efforts to bring searching for information in line with everyday conversation with a type of search called ‘natural language search’. This ...

When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a ...

"How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples. Google is always looking for the best ways to ...

Using Schema.org markup, a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly ...

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent ...

Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from ...

You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most popular search engines after Google and Bing? The ...

You should be alarmed if your site loads after three seconds. Discover lesser-known causes of website speed killers and the best solutions for them. Optimizing your website’s speed is not a necessity, ...

Well it’s been a big week for search, I think we can all agree. If you’re a regular Google user (65% of you globally) then you’ll have noticed some changes, both good and bad. I won’t debate the ...

Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall ...

Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO ...