AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

For one, TJX has a few fortuitous tailwinds. Manufacturers over-acquired raw goods earlier this year to stock up for ...

E.l.f. Beauty's "So Many Dicks" campaign targets corporate leaders via contextual advertising to increase diversity in corporate boardrooms.

Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and ...

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But ...

The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming a cartel?

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But ...

Two sources at ad tech platforms that observe programmatic bidding said they’ve seen Omnicom agencies shifting spend from The ...

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. And a judge will decide the fate of Google’s ...