Gap has launched its holiday campaign, ‘Give Your Gift,’ building on the momentum of last season. The initiative celebrates how sharing unique talents and gifts can strengthen communities. Through ...

The global business landscape is increasingly characterised by unpredictability. From geopolitical conflicts in different parts of the world to global health crises such as the Covid-19 pandemic, ...

Salt Media Entertainment (SMEPL), part of the RVCJ Group, has announced the appointment of British-Afghan filmmaker and storyteller Najia Khaan as director and producer for documentaries and special ...

Marketing technology was supposed to make marketing measurable. However, fractured stacks and poorly developed use cases defeat the very purpose it was acquired for. In a new paper called Rewiring ...

Kids are the toughest audience you’ll ever face. They don’t fake interest. They don’t pretend to understand your purpose. They don’t nod politely at your tagline. They either feel something or they ...

A former CEO within WPP Media is suing the media-buying subsidiary and its holding company, WPP, accusing it of wrongful termination, retaliation and violations of whistleblower protection laws in ...

The 2025 edition of the Campaign India Digital Crest Awards (CIDCA) underscored how India’s digital marketing landscape is evolving—fast, data-led, and increasingly shaped by artificial intelligence.

Tech giant Adobe has announced plans to acquire Semrush in a $1.9 billion all-cash deal. Boston-based Semrush is a platform ...

For more than 15 years, French was the creative force behind Ogilvy in Asia and the copywriting maverick behind some of the ...

VML has appointed Rakesh Chawla as CEO of VML Enterprise Solutions Hub (ES Hub), India in a bid to accelerate the agency’s ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to ...

For the fifth anniversary of its Equity Upfront, Mediabrands launched its first iteration of SheFront. Held as part of this ...