Much of the discussion around AI has been around redefining what design is – a strategic tool to solve problems rather than ...

It feels inevitable that at some point, Ian Ritchie would design his own typeface. Long before co-founding branding ...

On has unveiled an interactive lab table in its Zurich store to bring more storytelling into its retail experience. The Swiss ...

Your Majesty is a brand, design and emerging tech studio which is part of Infinum. Based in Amsterdam, London and New York, ...

Holly Gleave is design director at Studio North. The Manchester-based brand, strategy and design agency works with clients ...

When Grammarly first approached Smith & Diction, the brief was simple – create an identity for a new AI agent. But the ground shifted almost immediately. Grammarly had grown into one of the ...

Design thinking has traditionally followed linear cause-and-effect principles – from the Bauhaus school’s “form follows ...

The fertility industry has long been aimed squarely at women, built on a narrative of urgency and fear around the biological ...

Our design coverage keeps you up to date with the work and creativity of the UK's design industry, everything that affects it, and the people within.

Earthling Studio has redesigned the packaging for cult cereal brand Surreal as it moves into mainstream supermarkets. Surreal ...

Founded in 1780, Jameson is the world’s best-selling Irish whiskey. With a legacy that runs deep, its green bottle, logomark ...

For 165 years, Tate & Lyle has been one of the best-known names on UK supermarket shelves. But a lot has changed in that time ...