Incoming WPP CEO Cindy Rose said winning the global account is a “testament to the AI-based data solutions” WPP Media is ...

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more.

How marketers can respond with empathy to consumer tariff shocks Gartner recommends marketers return to recession-era playbooks, putting focus on building “permission structures” and a sense of ...

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO ...

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a ...

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its ...

The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with ...

Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original ...

The cultural play allows the Bacardi brand to connect with underground music fans around the world as it looks to boost its ...

Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage ...

The brand has built up a presence on the convention circuit to bring together a passion for craft beer and board games.