For marketers striving to create authentic emotional connections, scent is an incredibly powerful storytelling tool.

By Patrick Whitnall  Picture this scene: a family unboxing the latest trending gift, while mum or dad captures every moment, ...

By Christopher Dodds If you’ve recently spotted “chatgpt.com” showing up as a session source in Google Analytics, you’re not alone. It’s not a bot anomaly ...

Marketing has always been a fast industry. But speed isn’t a strategy, and burnout should never be a badge of honour.

Another example of a Google ad you may have seen on free-to-air TV involves a woman holding her phone up to a display case of sunglasses, stating that she has a heart-shaped face and asking which of ...

With the Paris 2024 Olympic Games commencing this week, brands are presented with a unique opportunity to experiment, showcase and support their home countries, teams and athletes with exciting ...

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...

Five years ago, Fitness First was in trouble. Loaded with debt, the international chain of gyms was heading towards bust. To its rescue came Oaktree Capital. Its GBP100 million investment would mean ...

Rob Grant sits down with A2 Milk Company’s Susan Massasso to discuss the meteoric rise of the milk brand that never discounts. In our current era of relentless retail price-cutting, best epitomised by ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

As marketers compete for attention, they present polished products to consumers that blend together in a sea of total perfection. Craig Matthews, chief merchandise officer at Office Brands, thinks ...