The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television ...

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A surge in local news viewing on over-the-top apps is creating a powerful new ecosystem for broadcasters and brands.

Consider Singles’ Day. Born in the 1990s as a playful anti-Valentine’s Day among Chinese college students, it’s now a $150 ...

Gracenote, the content data business unit of Nielsen, has released a wealth of new findings on global consumer attitudes and ...

Nielsen CMV Rural Survey highlights how rural Filipinos engage with smartphones, radio, and Asian dramas - essential insights for brands targeting growth outside cities.

With 16 million veterans in the U.S., advertisers should consider the unique buying habits of this audience in veteran ...

It’s time to move beyond basic demographics. Join us to unlock the deep, unified audience and advertising insights you need to future-proof your strategy and optimize your media spend. We’ll show you ...

snapshot of total TV and streaming consumption. Time spent watching broadcast ...

Warsaw – Poland, October 20, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has published its latest All Screens Video Landscape report for September, covering viewership ...

Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and ...