Shinhan Bank has struck the largest sponsorship deal in the history of South Korean sport by agreeing a 10-year renewal of ...

DAZN has agreed to extend its production and rights sales deal with the International Basketball Federation (Fiba) for two ...

CazéTV has acquired exclusive rights in Brazil to International Basketball Federation (Fiba) rights in what represents the ...

Real Madrid is pressing ahead with historic plans to change its ownership structure to allow external investment in the ...

Peak Sport Media has been appointed by LaLiga as its adviser for Copa del Rey international rights sales in a long-term agreement and has initiated an invitation to tender (ITT).

World Karate Federation (WKF) has extended its host production agreement with the Mediapro agency for two more years, and is to double down on its YouTube strategy.

Petronas has publicly refuted claims of a title sponsorship deal for the Bangladesh Football League (BFL), despite apparent confirmation from the country’s football governing body.

Sky Italia has renewed its rights to the Six Nations and also secured rights to the new Nations Championship, though its deal ...

Spain’s Telefónica is set to retain its exclusive Uefa club competition rights for another four seasons, from 2027-28 to 2030 ...

RTVE and the BBC are to retain their Uefa Champions League rights packages in Spain and the UK, respectively, with ...

PepsiCo is likely to increase its presence in Formula 1 via a deal with the Mercedes team, SportBusiness understands.

Intuit has been announced as a ‘Founding Partner’ of Team USA and the 2028 Olympic and Paralympic Games in Los Angeles, ...