Video advertising is a marketing strategy that uses short, engaging video clips to promote products, services, or brands. Typically distributed through digital platforms like social media, websites, ...

Customer behavior is the actions, decisions, and preferences of people when they interact with products or services. It includes factors such as buying habits, attitudes, and loyalty. Customer ...

What is a Vertical Video? A vertical video is a video format where the height is greater than the width, typically with an aspect ratio of 9:16. It is optimized for viewing on smartphones and is ...

When building an app or a website, understanding what users love and what they don't is important. User engagement is the lifeblood of any online business. It’s not just about attracting users but ...

Visual engagement is the name given to strategy of employing visual elements such as images, videos, and infographics to grasp and retain the attention of an audience. This approach is grounded in the ...

People enjoy playing games in just about every aspect of their lives. Even apps that aren’t remotely in the mobile gaming industry can benefit by incorporating gamification into the app experience. By ...

Gamification is the application of game design elements, mechanics, and principles in non-gaming contexts to improve user engagement, motivation, and problem-solving, ultimately making tasks more ...

Interactive content is the new king of digital marketing. Modern shoppers want dynamic and engaging experiences, with 90% expressing a desire for more visual and interactive content. Interactive ...

If you want to boost user retention and loyalty, you need to increase app engagement. By increasing app engagement, you'll keep your users invested in your app. Keep in mind that 90% of mobile users ...

In today's content-saturated market, engaging your audience quickly is crucial. Research indicates that most website visits last less than 15 seconds. How do you capture and maintain attention? Enter ...

Snackable content is short, engaging, easily digestible content pieces designed for quick consumption. It includes videos, infographics, memes, and concise posts, perfect for social media, to capture ...

User feedback is the information, opinions, or reactions provided by users or customers about a product, service, or experience. This feedback can be gathered through various means, such as surveys, ...