Andra-Nina Davis, CEO and founder of Game Changer Entertainment, discusses the state of sports streaming interactivity, immersion, and engagement and how the sports game show that Game Changer ...

Marketers have spent the last decade shifting ad dollars from traditional TV to Connected TV (CTV), chasing precision targeting, real-time reporting, and cost efficiency. Yet the pendulum may have ...

Partnership comes as CAMB.AI continues to break down language barriers between sports and fans, including recent live multilingual broadcasts with MLS and NASCAR ...

Television has always been the most powerful storytelling medium, but for decades, it was also one of the hardest to measure. Brands knew TV drove awareness, yet they struggled to prove its impact on ...

News of Paramount's successful bid for the Champions League and the weeks of rumours that preceded it have set the industry buzzing. It feels like a natural next step. Fans are global. The game is ...

IRIS.TV recently partnered with Tubi so IRIS.TV could provide advertisers with the appropriate level of AVOD addressability, contextual targeting, and measurement. To learn more about IRIS.TV's ...

Canadian multiservice operator TELUS has launched its TELUS TV+ super-aggregated entertainment platform on Samsung and LG smart TVs, supported by 3SS, as part of TELUS' BYOD (bring your own device) pr ...

For most of the media industry’s history, “ ingest ” has been the quiet workhorse of production. It’s the process that brings media files, live feeds, and metadata into managed storage, where ...

Licensing data to LLMs is a potential revenue stream for streamers much like advertising on CTV platforms: it is an opportunity that didn't exist until recently that has the potential to deliver ...