Andra-Nina Davis, CEO and founder of Game Changer Entertainment, discusses the state of sports streaming interactivity, immersion, and engagement and how the sports game show that Game Changer ...

The point is not that CTV does not work — it is that it does not always work as cleanly as it is sold. Marketers can no longer afford to conflate targeting with transparency . Marketers should not ...

Television has always been the most powerful storytelling medium, but for decades, it was also one of the hardest to measure. Brands knew TV drove awareness, yet they struggled to prove its impact on ...

News of Paramount's successful bid for the Champions League and the weeks of rumours that preceded it have set the industry buzzing. It feels like a natural next step. Fans are global. The game is ...

Partnership comes as CAMB.AI continues to break down language barriers between sports and fans, including recent live multilingual broadcasts with MLS and NASCAR ...

IRIS.TV recently partnered with Tubi so IRIS.TV could provide advertisers with the appropriate level of AVOD addressability, contextual targeting, and measurement. To learn more about IRIS.TV's ...

Canadian multiservice operator TELUS has launched its TELUS TV+ super-aggregated entertainment platform on Samsung and LG smart TVs, supported by 3SS, as part of TELUS' BYOD (bring your own device) pr ...

When I first tested AV1 encoding back in August 2018 encoding times were glacial and seriously detracted from the potential usability of the codec. Table 1 from that story tells the tale. Unless ...

MPEG DASH (Dynamic Adaptive Streaming over HTTP) is a developing ISO Standard (ISO/IEC 23009-1) that should be finalized by early 2012. As the name suggests, DASH is a standard for adaptive streaming ...

Let's face it: Until ChatGPT launched, fully formed and instantly useful machine learning and artificial intelligence were buzzwords we almost snickered at, as if their inclusion on a spec sheet was ...