James Hurman explores how Bill Bernbach's pioneering insights about creativity's commercial power have been repeatedly validated by modern effectiveness research, while warning that the industry's ...

One of the longest ever Singles Day festivals draws to a close after a story of mixed success for the shopping festival which has come at a difficult time for Chinese consumers – but retailers are ...

Identifies five trends that will shape marketing strategies of the financial services sector in the coming year.

Starbucks’ joint venture with a new financial partner in China indicates that the once-dominant Western brand in the country has lost significant ground to local rivals, a lesson for other ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

The global retail media marketretainssignificantmomentum, with ad investment projected to surpass$200bnby 2027, but with growth comes maturity: brandsare consolidatingtheirspend across fewer retail ...