The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Partain Marketing ...

“Marketing just makes branded swag. They don't understand what I need to close a sale.” “Sales just takes clients to dinner. They don’t understand how many materials we’ve created that can help them.” ...

The backbone of a commerce engine is having accurate, unified and trusted master data flowing throughout the organization.

Tance Hughes began franchising with coffee concept PJ’s Coffee of New Orleans in 2021, opening his first unit in a small ...

Gap beat Wall Street expectations for third-quarter comparable sales on Thursday, helped by strong marketing-driven demand ...

Once upon a time, in a bustling city of commerce, two renowned departments excelled in their exceptional skills for generating wealth for their thriving businesses. One was sales, adept at persuading ...

Much of the conversation around AI in marketing has centered on creativity and media buying. Yet these are only the most ...

Marketing is responsible for putting out messages and content that generates leads for sales, so shouldn’t the two departments be on the same page? Sales and marketing. We often hear these two words ...

In my 30 years working to establish successful B2B marketing teams, the most clichéd (but somewhat accurate) statement is that sales and marketing are “not on the same page.” This is a problem.

Have you ever had a sales conversation that just didn't click? Imagine getting a call from a sales rep about a new CRM system. He doesn't really know much about your business or why you need to ...

In Gap’s case, celebrity-fueled marketing, flashy collaborations and revamped inventory are bringing more consumers in the ...