Artificial Intelligence (AI) is revolutionizing digital marketing from predictive analytics to automated ad targeting. Yet, amid this technological shift, one truth remains constant: content is king.

Good afternoon and happy Friday, readers! Somehow we’ve made it to the end of another week. If you are one of the many federal ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google has constricted, and more folks are asking ChatGPT for recommendations than ever before. So here’s one thing we ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

In the fast-scroll world of digital ads, how you sound is just as important as how you look. A brilliant visual might stop the thumb, but it’s the voice that holds attention, builds trust, and nudges ...

Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO, and commerce.

There’s no right answer. Founders of all kinds have grown their businesses by posting on each of these platforms—and many use ...

Alphabet's Google has offered to make it easier for publishers and advertisers to use its online advertising technology, defying EU antitrust regulators' call for it to sell part of the business to ...

Google's AI is the devil on a holiday shopper's shoulder, and I'm here to tell you think for a minute before clicking buy.

A privacy policy change scheduled for Dec. 16 has been misinterpreted by some to mean that Meta will be poking around your ...