The Thanksgiving slate of NFL games is always sure to deliver some great matchups, but this year feels different. Every one ...

LA Clippers guard James Harden excited NBA fans and sneakerheads when he debuted his 10th signature adidas basketball shoe.

Roblox has been trying to turn its giant audience into real ad money since it went public in 2021, but the effort keeps ...

Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds ...

Celtra, trusted by global leaders like Nike, Spotify, Lyft, Unilever, and adidas, wins the 2025 Netty Award for Best ...

In his first game since the announcement, Curry wore a pair of Nike Kobe shoes during his warmup for the Warriors-Spurs game on Friday. When the game started, he switched back to the Curry 12 Under ...

An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...

Ad content in partnership with adidas. If you’re aiming to wrap up your holiday shopping before the turkey hits your table this year, you’re in luck. Our favorite athletic retailer, adidas, is rolling ...

The 2026 FIFA World Cup, predicted to draw a staggering 5 billion-person viewership, is set to become the most-watched sporting event in history. With the ...

Riccardo Calafiori features in a new Adidas advert for the Italy national team, set in a 1950s-style diner where he appears ...

Riccardo Calafiori features in a new Adidas advert for the Italy national team, set in a 1950s-style diner where he appears on roller skates serving customers while wearing the new kit. The ad, filmed ...