Lou Williams says Curry’s Under Armour sneakers aren’t popular among young players, highlighting Nike’s dominance in hoops culture.

Nike, which primarily sold running shoes, faced declining sales in 1984 and signed a sponsorship deal with NBA rookie Michael ...

The newly revealed shopping even is a showcase of everything Adidas does well, from streetwear icons to training essentials to membership-only drops.

In his first game since the announcement, Curry wore a pair of Nike Kobe shoes during his warmup for the Warriors-Spurs game on Friday. When the game started, he switched back to the Curry 12 Under ...

Snag up to 60% off Adidas Sambas, apparel, and more. But hurry! These early Black Friday deals won’t stick around.

An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...

adidas Basketball unveils the Anthony Edwards 2 “Core Black,” the latest colorway in the star’s second signature line. Sleek and stripped down, the “Core Black” edition is designed for players ready ...

UTEP is hearkening back to its 1966 national championship men's basketball team with a new line of vintage apparel through adidas and Homeapparel.

Adidas launched the Free Hiker in early 2019, and since then, the hiking shoe that seamlessly mixes urban styling with trail-ready tech has remained popular, with several new versions released since.

Adidas signature basketball sneakers have seen some ups and downs over the years, but it appears that the line is on an upward trajectory as of late—in large part thanks to Anthony Edwards’ debut ...