Adidas AG has opted not to raise its financial targets for 2025, even after posting stronger-than-expected first-quarter profits, due to the rising concerns over US President Donald Trump-imposed ...

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand. The controversial rapper slammed the German sportswear giant in an explosive rant on ...

Caitlin O'Kane is a New York City journalist who works on the CBS News social media team as a senior manager of content and production. She writes about a variety of topics and produces "The Uplift," ...

From the Telstar Elast in 1968 to EURO 2024's FUSSBALLLIEBE, UEFA.com studies the full archive of EURO match balls. The tournament ball in Belgium was a new incarnation of its predecessor four years ...

The Adidas brand logo has undergone numerous transformations over the years in response to changing circumstances and new product launches. A logo is essential for any brand as it attracts attention ...

If you’ve ever studied the effectiveness of shoe branding, chances are you’re aware of the simplistic potency of Adidas’s stripes or Nike’s swoosh. But these shoes are popular for more reasons than ...

The runaway success of the Yeezy collaboration between Kanye West and Adidas came at a price as the company tolerated misconduct by him for nearly a decade. By Megan Twohey When Adidas cut ties with ...

Adidas have released a special-edition kit to celebrate the FIGC’s 125th anniversary, which will debut in Thursday’s Nations League semis against Spain. Adidas released pictures of the new kit on ...

ADIDAS was yesterday accused of “erasing women” over a woke advert featuring a biological male in a swimming costume. Its Pride 2023 collection prompted hashtag “Boycott-Adidas” to trend online.

Adidas' top boss said Friday that the company is still deciding what to do with the piles of unsold Yeezy shoes that are mounting in its warehouses. The German sportswear company is still trying to ...

Seven months after Adidas cut ties with Ye, the breakup continues “hurting” the brand as boxes of once-popular Yeezy shoes are still piling up in warehouses, the company’s top executive said. Adidas ...