To truly grab and keep consumers’ attention, originality, authenticity and a spark of delight and surprise can drive a ...

Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled ...

A beauty brand once valued at Rs 7,000 crore faced collapse due to aggressive expansion. Viral campaigns featuring Sidharth ...

The campaign made a strong impression through its thoughtful storytelling, lyrics that resonate with the community, ...

When Ali Sullivan enrolled at Indiana University, she thought she wanted to become a speech pathologist. Midway through her ...

Sridevi Sarkar, a Media Account Specialist for YouTube Ads at Google, explores the shift in digital advertising and how to ...

Industry partners Ogilvy and the team behind MILO have today announced the winners of the 2025 Advertising Capstone Challenge ...

Girish Balachandran, Senior Director & Head of Digital Media Business, India/S Asia, Adobe on why we need content engines ...

For many brands, the challenge isn’t coming up with creative ideas—it’s executing them efficiently across multiple platforms and audiences.

Built on ActiveCampaign's MCP server, the new integration lets marketers securely access, analyze, and take action on marketing data across campaigns and automations directly in Claude ActiveCampaign ...

As marketing enters a new era shaped by rapid technological evolution, Kantar’s 2026 Marketing Trends report reveals how ...

Creator-journalists on Substack have loyal communities and strong editorial independence, so pitching a story to one demands ...