As the new year begins, creative advertisers and marketers look for new ways to stay current and get ahead by capitalizing on trends. DLA Piper’s national Advertising team is focused on six trends ...

For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...

Marketers face a divided economy, persistent inflation, tariff pressures and declining social media trust as they plan for the 2025 holiday season.

As the productivity app market evolves from feature-based competition to value-driven growth, global developers are seeking clear and actionable insights to navigate this transformation. Today, ...

Pay-per-click (PPC) advertising is well and truly becoming the go-to advertising type for brands of all sizes for its return on investment and ability to scale up and down, along with quick turnaround ...

“2025 taught the industry new tech fundamentals, proving that technology like Generative AI can help marketers understand ...

With the start of 2025, CreatorDB reviews the last twelve months and forecasts the state of the influencer marketing arena in the upcoming year. Influencer marketing is expected to reach $24 billion ...

Target, Walmart, Etsy, and Shopify's integrations with ChatGPT are the beginning of a transformation where AI will not be a ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. 2024 is shaping up to be a huge year for audio. With a 22% ...

Aaron McDade is a breaking news reporter for Investopedia. He is an experienced journalist who has covered everything from the latest in business and tech news to sports and international news like ...

Digital marketing experts predict ad spend of almost $300 billion last year, the US market leads competitors such as China and Japan by a wide margin. While digital advertising accounted for 67% of ...

The digital advertising space has changed a great deal in the past few years, driven by changing technology, digital privacy regulations, safeguards that affect ad strategy, and sharp shifts in ...