B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...
O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...
From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...
Powered by Brandi AI, GMG's Generative Engine Optimization (GEO) content development services help make brand content more discoverable, understandable and citable by AI models such as ChatGPT, Google ...
The Hightouch report found MarTech stacks are not delivering for B2B marketers, and are, in fact, the most challenging part ...
LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity that keep ...
The marketing FY plan work by linking planning to growth priorities, data to conversion visibility, and execution to campaign ...
“Most media distribution favors public companies announcing earnings, leaving B2B brands struggling for visibility,” said Melih Oztalay, CEO of SmartFinds Marketing. “We developed SmartPress to give ...
Unlike many technology-first approaches, Kinetic’s process starts with understanding an organization’s culture, business goals and operational challenges before recommending tools or workflows. The ...
Speed and Consistency in the Visual Economy In the digital marketing world, images are the main source of attention. Every ...
Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead.
Campaign Middle East on MSN
Why CMOs are rebuilding B2B marketing around human voices
We're witnessing a fundamental restructuring of where power lives in B2B marketing, says Linkedin's Jessica Machalani.
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