Ahead of Black Friday 2025, Amazon unveils Rufus, an AI-powered shopping assistant that helps users find, compare, and buy ...

Help Me Decide is the company's latest use of generative AI to improve the shopping experience. It follows additions like its Interests tool, which notifies you about new products ...

People are evidently never buying quite enough stuff from Amazon to keep the company entirely happy, and it's calling on AI ...

Have you ever been searching through hundreds of products on Amazon and thought, "man, I really wish someone else would just decide what I should buy instead"? If you answered yes, then Amazon's ...

Lisa joined CNET after more than 20 years as a reporter and editor. Her coverage of AI ranged from a hands-on with OpenAI's empathetic Advanced Voice Mode to in-depth explainers on LLMs, ...

These days, being an Amazon seller means more than listing a product and waiting for orders. It’s a fast-paced, highly competitive space where small mistakes can quickly spiral into major problems, ...