When Apple (AAPL) unveiled its iPhone X last year, its price tag sent many consumers’ jaws to the floor. Still, the $999 handset sold well, helping to drive the company’s earnings per share higher and ...

Apple's iPhone XR pricing strategy shows the company is pushing users onto a more secure authentication, signaling that Apple Pay enhancements are coming, Goldman Sachs says. "We see the lower price ...

Some predicted that the iPhone SE (2022) would look more like Apple’s iPhone XR, but that didn’t end up happening. However, it appears Apple could have plans to finally update the aging smartphone’s ...

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Over the past few months, we’ve come across reports claiming that a new XR headset was in development at Apple, one that would be significantly cheaper than the $3,500 Vision Pro headset. It seems ...

APPLE has set the details of its massive holiday season shopping event live – and it’s packed with money-saving goodies. The ...