According to Forrester’s State of B2B Events 2025 report, 68% of global marketing leaders say their event budgets are flat or ...

PR does three things that most B2B companies dramatically undervalue, especially now in the age of AI: • First, it builds ...

Fine isn't fine. It never was. But in B2B especially, there's a creeping tendency towards conservatism and safety. Grey, ...

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

Samsung Australia has made several key leadership appointments within its Integrated B2B division, marking the next stage of ...

After several uneven years, Expedia Group showed in its third quarter results that it is regaining its stride.

With the global games industry looking forward to the next PG Connects, taking place in London on January 19th and 20th 2026, ...

According to a recent Gartner report (August 2025), by 2030, over 75% of B2B buyers will prefer sales experiences that ...

The report also notes that 95% of B2B marketers view in-person events as one of the most effective tactics for generating ...

Dentsu has appointed Jake Hird as executive vice president, strategy and growth, for its B2B division, tasked with driving ...

Athlon, FOR EV and MG have signed up as the first commercial partners for Fleet Scotland Strategy Network.

Samsung is set to skip exhibiting on the the CES 2026 show floor for the first time, while Harman International, owner of JBL ...