Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Experts believe a new data regulation law will be introduced between 2014-2016, which will change direct marketing from an opt-out system to an opt-in rule. The existing directive will be replaced by ...

As lead generation shifts from a numbers games to something more nuanced, marketers explain why it’s important to think about “more than pipeline”.

The report also notes that 95% of B2B marketers view in-person events as one of the most effective tactics for generating ...

Sachin Sharma, director of marketing solutions at the professional networking platform speaks about the recent developments ...

The B2B marketing landscape is not the same today as it was even a decade ago, nor as it was at the dawn of the 21st century. The terrain has changed dramatically, as have the tools available to ...

Detailed price information for Techtarget Inc. (TTGT-Q) from The Globe and Mail including charting and trades.

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and image-generating power. GenAI enables scalability, faster content production, ...

Traditional direct mail — the stuff that is delivered to your snail mailbox — is still an important means of communication, and we are seeing early signs of a resurgence in its use in 2016. A number ...